- The renewed official website with a new corporate mission has become the winner of the Brands & Communication Design Award
- With a user-friendly UX design as the communication channel among the many different interested parties
On August 10, LX International announced that it has become the winner of the Red Dot Award: Brands & Communication Design 2021, which is renowned across the world as one of the three major global design awards.
Hosted by the Design Zentrum Nordhein Westfalen in Germany, the Red Dot Design Award is the largest international competition solely centered on design. Being one of the three major global design awards including iF in Germany and IDEA in the U.S, it annually selects the winners in the three different fields of product design, concept design, and brands & communication design from the submitted works of the leading global companies around the world.
This year, the official website of LX International has won the Brands & Communication Design by applying a creative user-oriented UX complete with trendy, interactive, and innovative themes.
The website is applied with the brand color of the company in general to highlight the identity of LX International that creates a new start with a renewed corporate mission. Also, the responsive layout for the different devices and motion graphic effects are used to express the visions and major businesses of the company in an artistic way through innovative design elements which reflect optimal usability and the latest trends that reflect the times.
According to LX International, the user-friendly UX design was accomplished based on the preliminary examination carried out with various interested parties including business partners, shareholders, and job seekers. Also, the company hopes that its new website will function as a great communication channel between the company and interested parties in the future.